Яаж & хэв загвар


Givenchy recently came out with makeup for ALL GENDERS… yes people, unisex makeup apparently is a thing. In my opinion a thing nobody asked for because makeup already is for EVERYBODY! Makeup doesn’t need labels! But how do these products apply? Are they any good? Let’s find out!
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Visuals & sound by Studio Beng Beng: studiobengbeng
ʕ•ᴥ•ʔ I love you.


  1. NikkieTutorials


    Жилийн өмнө

    *WHAT ARE YOU GUYS' THOUGHTS????* I'm a little pissed tbh...

    • Lydiadøesstuff


      2 сарын өмнө

      Tbh I like it because I like having a natural look, but I don’t like how it’s “unisex” makeup is for all

    • Julia Wiedmuller

      Julia Wiedmuller

      3 сарын өмнө

      Well I think makeup has no gender. But back in the day like a super duper long time ago makeup was only for women. But now men are starting to wear makeup that’s probably why the makeup you got says unisex

    • Lilian van Leeuwen

      Lilian van Leeuwen

      8 сарын өмнө

      Wrm is niet alle makeup unisex?!?!?!

    • Jennifer Tustin

      Jennifer Tustin

      8 сарын өмнө

      NikkieTutorials Isn’t all makeup unisex lol

    • Fluffy Galaxy

      Fluffy Galaxy

      8 сарын өмнө

      NikkieTutorials little do people know that makeup is already unisex Edit I typed that before she said makeup is unisex

  2. Anita De Jong

    Anita De Jong

    12 өдрийн өмнө

    Er zijn nog mannen die het eigenlijk niet willen laten zien

  3. nonmaaa


    26 өдрийн өмнө

    the way she says "Givenchy" omg it's so cute

  4. Reina Moon

    Reina Moon

    26 өдрийн өмнө

    instead of being for everyone it's for no one

  5. Olivia Cossey-hicks

    Olivia Cossey-hicks

    27 өдрийн өмнө

    All mackup is unisex

  6. Kellan Shipton

    Kellan Shipton

    Сарын өмнө

    as a trans man just getting into makeup, i think ALL makeup is gender neutral- but the marketing of makeup isnt. i dont think the solution is for brands to come out with new lines "for men" or "unisex" lines, i think existing products need to be marketed as gender neutral and for skin care and beauty to inclusive. the targeted marketing of beauty as a woman's product is what keeps a lot of men and nonbinary people AWAY from makeup. You need to completely "de-gender" makeup in order to make it inclusive, bc men who weren't already into makeup aren't going to buy a "woman's" product just bc it says man on the bottle.

  7. George Dib

    George Dib

    Сарын өмнө

    Okay love the video and all but I want that sweater?

  8. BaReLy ExIsTiNg6640

    BaReLy ExIsTiNg6640

    Сарын өмнө

    I am so confused

  9. Juliette Baysinger

    Juliette Baysinger

    Сарын өмнө

    Why have I never seen this video before???

  10. David ANDOS

    David ANDOS

    2 сарын өмнө

    I don't use makeup cz i mind the smell. This could be useful. But yeah. Make up is for everyone

  11. Ethan Li-Kato

    Ethan Li-Kato

    2 сарын өмнө

    I think unisex make up means a lot because it encourages men to use makeup and lets them feel comfortable in their own skin

  12. Graham Wolfie

    Graham Wolfie

    2 сарын өмнө

    All makeup is unisex. Period

  13. Kanish


    3 сарын өмнө

    *"That looks like diluted poop."* -Nikkie 2019

  14. lkbmotion


    3 сарын өмнө

    My first thought was that the gel looks like period blood 🤢

  15. Julia Wiedmuller

    Julia Wiedmuller

    3 сарын өмнө

    Well I think makeup has no gender. But back in the day like a super duper long time ago makeup was only for women. But now men are starting to wear makeup that’s probably why the makeup you got says unisex

  16. CyannWolf


    4 сарын өмнө

    what's up hyper masculinity ?? (:

  17. MeowgicalArtisticat


    4 сарын өмнө

    Unisex but called Mister, wha? Plus, they could have added a bit of nude lip colors and highlighter

  18. LocoDodo


    4 сарын өмнө

    One of the cashiers at my local Albert Heijn is alsways present with a full face of make up: foundation, bronzer, lipstick, eyeshadow, everything. I think he looks SO good and SO fierce, makeup is for everyone!

  19. tulip_200


    4 сарын өмнө

    now, im only half way through BUT i think i know what they mean. they want it to be easier for men who like makeup but are scared. they might not want to. and bc make up is "for women" (not rlly), it makes it easier. like if u agree

  20. Pickley Dee

    Pickley Dee

    5 сарын өмнө

    *Nikkie: Hello guys it's me Nikkie* *Me: Hel-* *Nikkie: Wassup* *Me: ಠಗಠ*

  21. Vrischika85


    5 сарын өмнө

    So ppl are upset because Givenchy did this launch for money, but every product everywhere is made and sold for money! Should they use gender as a marketing tool - no, but maybe all makeup brands should stop marketing to women exclusively, and tone down the "girly" packaging.

  22. goob berry punch

    goob berry punch

    5 сарын өмнө

    All makeup is unisex of you stop caring

  23. Spookay T'is Me

    Spookay T'is Me

    6 сарын өмнө

    She hates labels? Makes sense now... Also, that comment about "men covering up their hickys" ... Also makeso sense now too because she recently did a vid doing her fianceé's makeup and she commented about get having to cover up his hickies once hahaha. Cute

  24. Aaron


    6 сарын өмнө

    It's not very confusing. It's marketing. TRUE: makeup can be used on anybody and anything. FACT: makeup has always been marketed and aimed at women. No denying that. So they're trying market and aim at men in this connection. Shouldn't be offensive. Makeup up is makeup and marketing is marketing.

  25. Lola G

    Lola G

    6 сарын өмнө

    Why is it called Mister if it is unisex??

  26. Joel7Tt


    6 сарын өмнө

    givenchy: makes unisex makeup also givenchy: gives makeup the name "mister"

  27. nwcam


    7 сарын өмнө

    I just don’t understand the point of makeup like this. It does so little the only person who would ever be able to notice a difference would be the person wearing it. What’s the point of wearing makeup if no one can tell a difference? I know that you shouldn’t wear makeup just for other people but if no one was gonna see you I doubt you’d put on natural makeup like this in the first place.

  28. Adriana Fernández

    Adriana Fernández

    7 сарын өмнө

    Omg. After her coming out video it all makes sense now.

  29. R.M.A


    7 сарын өмнө

    they should make all makeup look less girly. You will never see a male face on a makeup product. So I totally agree what nikkei is saying but I think that we, girls/woman, have easy to say that it is for everybody. In a makeup store it doesn't look like for man to. The solution should not be what Givenchy did, but all makeup need to look and be sold like a unisex product

  30. Seymour Disapproves

    Seymour Disapproves

    8 сарын өмнө

    Unisex makeup: *Is called Mr.* Me: "Interesting"

  31. Anna Mihailides

    Anna Mihailides

    8 сарын өмнө

    Yes makeup is already unisex. But I feel that this makeup is for both masculine and famine styles not necessarily for each gender.

  32. uyghur lives matter

    uyghur lives matter

    8 сарын өмнө

    now I understand why she was so upset about it 😭

  33. anx_248


    8 сарын өмнө

    Who's here after the coming out video?

    • Meredith Davis

      Meredith Davis

      3 сарын өмнө

      stop fishing for likes. you aren’t gonna get any. 🙄😒

  34. Roniya Rose

    Roniya Rose

    8 сарын өмнө

    Isn't.... all makeup unisex???

  35. Tia TT

    Tia TT

    8 сарын өмнө

    Lmmfao seriously tho ...straight males aren't going to worry about that stuff working or not hahaha .....

  36. N C

    N C

    8 сарын өмнө

    Even attack helicopters can use make up

  37. Venelopy Stripes

    Venelopy Stripes

    8 сарын өмнө

    Omg all make up are unisex

  38. Im in a cult

    Im in a cult

    8 сарын өмнө

    Givenchy: _UNISEX_ MAKEUP We: Say that again, but slower (Also, if its unisex, why Is everything labeled as "Mister"? Did I missed something in my English lessons? )

  39. Jemma H

    Jemma H

    8 сарын өмнө

    I know I'm late to this party. But. Makeup is art and art is for everyone. You dont have to be good at either to make either work. Kinda funny that its Mr. But it is supposed to be unisex.

  40. CaraRowen


    8 сарын өмнө

    They should have dropped the unisex and called it "Boi beat" and marketed it as a masculine product. Because make up is unisex and they can bite my bag.

  41. CaraRowen


    8 сарын өмнө

    The Matte stick was okay.

  42. Andí Tridento

    Andí Tridento

    8 сарын өмнө

    "Unisex" makeup.... called Mister... so close Givenchy, but you shot yourself in the foot there with the name. But last time I checked, all makeup is unisex if you aren't a little b*tch about it. Sorry if that's blunt af but literally *nobody* asked for this bs.

  43. Angela Ricks

    Angela Ricks

    9 сарын өмнө

    Nikkie, I am shocked that you're so angry about this and I am a little bit upset that you're being so sarcastic about it. These products were designed to take the embarrassment out of makeup, for men.

  44. Angela Ricks

    Angela Ricks

    9 сарын өмнө

    I know I'm going to get a lot of arguing over this, but I have to say it. Makeup has been traditionally a feminine thing since Cleopatra, so a man that wants a concealer will have to go to the women's section to get make-up, which is embarrassing to a cis man. I have walked to the makeup section at Walmart and found one very embarrassed man, several times. This is the same embarrassment that happens when a woman asks her man to go get her period pads. If we're going to be sensitive to everyone, we have to be sensitive to everyone.

    • S Darby

      S Darby

      8 сарын өмнө

      Actually men wore makeup in ancient Egypt, right alongside Cleopatra. Men always wore makeup until queen Victoria banned everyone from wearing it. She said only whores should wear it. Anyway, after she was gone, women took up makeup again but the men didn't. But no, makeup was always for both men and women until the last 150 or so years. In South Korea it is fairly common for men to wear makeup now as well. Even hunter gatherer men paint their faces. Makeup for men is as old as humans have existed. BTW, men also wore high heels and tights long before women ever did. I agree that in western society, men of today might be embarrassed to buy makeup, but I think things are changing fast. It would not surprise me if it becomes commonplace for men again in another couple of decades.

  45. Felicity Dawn

    Felicity Dawn

    9 сарын өмнө

    Just putting this out here, even though I'm late to the topic. Technically isn't all makeup for all genders and all sexes? Also, there's that weird "both sexes" in unisex so are intersex people just not allowed in any capacity? I will agree that there's still stigma about men wearing makeup but like, fuck that in its entirety. Appreciating colors that look good on you and giving you a creative outlet is priceless.

  46. Chloe Stutsman

    Chloe Stutsman

    9 сарын өмнө

    May be a strict parent that does not like gay or the LGBTQ+ community

  47. Britt


    9 сарын өмнө

    My thoughts 1. If a man is going to wear makeup this isn't going to make them start. they are probably wearing what's already out there. 2. It's not unisex if it's called mister they missed the mark with that. 3. If they are targeting straight men, the straight men I know who are going to do alittle something (like my fiancee who likes bbcream) most men who I have working in cosmetics whether they were actors or regular guys....one product. most men will not do most of this.

  48. Ivana Turovská

    Ivana Turovská

    9 сарын өмнө

    MNmore algorithm is tripping after your coming out video 😂❤

    • Meredith Davis

      Meredith Davis

      3 сарын өмнө

      stop fishing for likes. you aren’t gonna get any.

  49. sia kitty

    sia kitty

    9 сарын өмнө

    Plot twist

  50. That Random Avocado

    That Random Avocado

    9 сарын өмнө

    In my opinion, this line was pretty much made to make some coin. Like, there ain’t even any coverage! If I wanted very lightweight stuff, I could’ve just altered my foundations with face oil. Also, like Nikkie stated, makeup HAS no labels. It’s no longer the 1950s when makeup was just for women. It’s 2020, 2019 when this was made, and times are changing, where inclusivity IS the norm. Also, the price range for these items are $40-50 (CAD) which is quite a lot, especially for ok products. sorry givenchy, but I’ll be taking my money somewhere else, with products that have a bit more coverage, and potentially more products like bronzer or highlight.

  51. Beth N.

    Beth N.

    9 сарын өмнө

    Makeup is Universal anyway!!

  52. Noon with NOODLE

    Noon with NOODLE

    9 сарын өмнө

    This seems more like it’s supposed to be for men not really unisex

  53. Sax and Relax

    Sax and Relax

    9 сарын өмнө

    makeup is unisex isn't it?

  54. Love Love

    Love Love

    9 сарын өмнө

    Unisex?👦👩 🤮🤮🤮

  55. Lana Moreno

    Lana Moreno

    9 сарын өмнө

    That deep voice at 6:05 hit different

  56. Malakai Calderon

    Malakai Calderon

    9 сарын өмнө

    This video forshadowing tho...

  57. JL2805


    9 сарын өмнө

    How is makeup unisex? 🤔

    • S Darby

      S Darby

      8 сарын өмнө

      Men wore makeup from ancient Egypt until the mid 1800's. Men in South Korea commonly wear makeup now.

  58. Aaron Stickel

    Aaron Stickel

    9 сарын өмнө

    I'm a man... I use concealer sometimes and I powder just about everyday to get rid of my SHINY FROM THE GODS skin. Make up is make up ya'll.

  59. anna


    9 сарын өмнө


  60. Madeleine


    9 сарын өмнө

    I like those brows!

  61. Jessica Smith

    Jessica Smith

    9 сарын өмнө

    They were worried about coming out with "makeup for men" so they made it "unisex" when makeup is already for everyone no matter their gender. Packaging could be less girly sometimes but that's the only thing that is different.

  62. Liziemtrak


    9 сарын өмнө

    now everything makes sense...

  63. Mijn naam12345678910

    Mijn naam12345678910

    9 сарын өмнө

    this guy has a dick

  64. Liva Olson

    Liva Olson

    9 сарын өмнө

    That is not right how does that makeup work?

  65. Dimitri lerner

    Dimitri lerner

    9 сарын өмнө

    5:16 queen Nikkie just dropped a bomb on straight culture

  66. KyleFeelsNumb


    9 сарын өмнө

    everything is unisex if you stop being a little bitch about it

  67. Daisy Dieguez

    Daisy Dieguez

    9 сарын өмнө

    i do not judge ... but as a woman i don't feel any attraction for a man in make up.

    • Moved.


      9 сарын өмнө

      @Daisy Dieguez None

    • Daisy Dieguez

      Daisy Dieguez

      9 сарын өмнө

      Daniel sifel .what part of my comment you find offensive ?.

    • Moved.


      9 сарын өмнө

      Yeah because everythibg revolves around you and what you like.

  68. Ariel Cheyenne

    Ariel Cheyenne

    9 сарын өмнө

    I think you nailed it when you said "for straight men *gasp*" it's target audience is men who identify as such and are "woke" but not feminine. I used to be a cosmetic consultant for clinique in downtown Portland Oregon and had a number of male clients who wanted to be polished w/o it being "obvious " that they were wearing cosmetic products and we're talking used to be as in 1997-2002 . I sold them FIRST and most importantly skin care -tinted moisturizers/bronzers/self tanner, concealer and clear mascara ( to use in lashes and on brows) Unisex is a misnomer as they're all "Mr. " such and such.

  69. Topkatnails


    9 сарын өмнө

    Coming out vid huh

  70. Parker Erich

    Parker Erich

    9 сарын өмнө

    She's so funny omg

  71. Rae 13

    Rae 13

    9 сарын өмнө

    Whos here after Nikkie came out?

  72. DocMc Stuffins

    DocMc Stuffins

    9 сарын өмнө

    This is so much funnier knowing he's a man!

    • Gravy Is Nice

      Gravy Is Nice

      9 сарын өмнө

      You should educate yourself, hun. Right now, you're only making a fool out of yourself.

    • Repprezent


      9 сарын өмнө


    • glug


      9 сарын өмнө

      it’s scientifically proven that trans women’s brains match up to the brains of cis women, male and female brains are proportionally different and trans women have the same brain proportions as female brains. she’s not a man, youre just uneducated

    • DocMc Stuffins

      DocMc Stuffins

      9 сарын өмнө

      @Kate N You shouldn't play along with mentally ill people. It's not kind.

    • Kate N

      Kate N

      9 сарын өмнө

      DocMc Stuffins she’s not. She a whole woman and not a man. Just be supportive of her and don’t bring her down. Idk how it’s funny

  73. Texas baby ktea

    Texas baby ktea

    9 сарын өмнө

    You look great

  74. Hayley Marse

    Hayley Marse

    9 сарын өмнө

    I think that the point was is to make men, trans guys, and tomboys more comfortable with buying makeup since the packaging is more androgynous

  75. Hayley Marse

    Hayley Marse

    9 сарын өмнө

    Who is here after her coming out video?

  76. Alice Roberts

    Alice Roberts

    9 сарын өмнө

    Now we know this is quite interesting lol

    • Ruth Kearns-Smith

      Ruth Kearns-Smith

      9 сарын өмнө

      no, Nikkie is still Nikkie. Nothing has changed. She is still an incredible, strong woman.

  77. BobbyBobert !

    BobbyBobert !

    10 сарын өмнө

    Basically it’s a makeup brand to make straight men feel better about doing touch up makeup for events or photos... ugh society

    • Domi's drawings

      Domi's drawings

      9 сарын өмнө

      I feel like it also helps trans men who still enjoy makeup, or use makeup to pass better:)

  78. Olivia Logsdon

    Olivia Logsdon

    10 сарын өмнө

    I do not like this look

  79. singingblueberry


    10 сарын өмнө

    I guess I know where they were going with this, but I absolutely agree that makeup already was unisex. First, I thought what they might have meant was "masculine makeup", but honestly, it just looks like a cheaper and overall worse version of "normal" makeup. Additionally, I am transmasculine (which means that I was assigned female at birth, but identify more on the male side of the spectrum) and I would have loved some makeup which was actually created to make your face look more masculine... But since you can achieve that with literally any kind of makeup products (if you're skilled enough), this invention seems kinda useless.

  80. J W

    J W

    11 сарын өмнө

    A unisex makeup named mr.? With little balls in it? Not sure its unisex. LOL

  81. Isabella Castro

    Isabella Castro

    11 сарын өмнө

    Omg you're awesome and funny

  82. Glory


    Жилийн өмнө

    It's clearly something marketed for men that are a little too insecure to buy the more "feminine" packaging. I know a few guys who wear concealer to hide their under eye bags and are EXTREMELY ashamed of it. Really said to be honest :/

    • Ella DeSimone

      Ella DeSimone

      4 сарын өмнө

      Glory that’s really sad, like honestly if anyone told me they wore concealer, like whateva its not a big deal 😶 go express yo self hunny

  83. Bailey Anne

    Bailey Anne

    Жилийн өмнө

    All makeup is unisex if you’re not a coward

  84. _toridoki_


    Жилийн өмнө

    to quote the brilliant Patrick Star, "makeup is a one size fits all" and that includes all genders, that's how i feel personally. However, I do also feel that a more unisex appearing brand or packaging may help men that want to use makeup but don't want to feel emasculated by doing so

  85. Júlia Valença Schoen

    Júlia Valença Schoen

    Жилийн өмнө

    Can we talk about how there are "woman" and "man" razors? And worse, the "man's" are sooo much better! Everyone has body hair - wow!

    • Audrey II

      Audrey II

      8 сарын өмнө

      Júlia Schoen And even *worse* is that women’s razors usually *cost* more!

  86. ejwennerstrom


    Жилийн өмнө

    Why on earth is it called Mr if its unisex lol

  87. Alyssa V

    Alyssa V

    Жилийн өмнө

    I use a natural hair styling product (it’s like a hair gel but it doesn’t look slick because it’s made for styling) on my brows. It holds really well and it looks natural and colorless.

  88. Kayla garard

    Kayla garard

    Жилийн өмнө

    I dunno, i think this is a way to protect a mans frail ego by saying it’s finally OKAY to use these products if you’re a mans man. Like it doesn’t make you “girly” because look, it’s got masculine marketing! 🙄 I mean any line of products could package theirs in black and say pssst hey guys this is safe for you and your ego! Dang dudes, just wear the damn make up if you want to. You don’t need a stamp of approval from any one.

  89. Euphoria


    Жилийн өмнө

    Nikkie: unisex Me: *i dont need sEx?!*

  90. Sway Monroe

    Sway Monroe

    Жилийн өмнө

    I kinda see this as a step to try to make all men and women see the way you do. by actually labeling it as unisex or as masculine makeup it is saying, "aye yo! Men that wish they could wear makeup but aren't comfortable enough to buy it, we have the products for you." I think having specific products first will make people gradually get into how all makeup is actually unisex.

  91. Joshua Hughes-Davies

    Joshua Hughes-Davies

    Жилийн өмнө

    Makeup has been worn since the dawn of time, its literally just chemicals arranged in some form that is cosmetically applied to the epidermis to achieve an effect. Think about that. Early tribes of warriors wore war paint (which is makeup), french aristocrats painted their face, those in theatre and on tv have makeup teams, all regardless of their gender. This stigma around wearing makeup has led to this gap in the market that while its a good business move, doesnt do much for the issue other than create controversy. Luckily I've known many straight men that do wear makeup and dont see it as "emasculating" because its a confidence boost in a packet and they know its just fucking makeup. If the packaging bothers you that much use a different brand or just reevaluate why you care so much about something so inconsequential right?

  92. eva b

    eva b

    Жилийн өмнө

    but like....every makeup is unisex makeup

  93. It be like that sumtimes

    It be like that sumtimes

    Жилийн өмнө

    I thought all makeup is unisex lmao?

  94. Stacy's Lasting Beauty

    Stacy's Lasting Beauty

    Жилийн өмнө

    I love the message you offer with this video. Makeup is universal and so is beauty.

  95. k h a i l a

    k h a i l a

    Жилийн өмнө

    i love how she just throws the packaging casually😂💖

  96. paradoxicalhawk 01

    paradoxicalhawk 01

    Жилийн өмнө

    Givenchy: unisex!! Also givenchy: mr.

  97. AVI Solomon

    AVI Solomon

    Жилийн өмнө

    There was no label ever, the only thing I would say that the packaging is more appealing to men, it's just like mirrors, men and women hold mirrors, it's just we don't always want to hold a pink sparkly mirror lol..

  98. Ant Jr

    Ant Jr

    Жилийн өмнө

    Wow she doesn't know about marketing

  99. Cody Jay

    Cody Jay

    Жилийн өмнө

    I love this hahah

  100. L. Richards

    L. Richards

    Жилийн өмнө

    makeup may be marketed mainly towards women but that does not mean in any way that it's only meant for women.